$9.16
The Ethics of Direct Response Advertising book probes into the ethical boundaries of direct response advertising tactics. It examines the ethical nuances of persuasive messaging, consumer manipulation, and behavioral targeting in advertising campaigns. With a critical perspective on advertising ethics, this book navigates the ethical dilemmas faced by marketers in driving immediate consumer actions. Explore the ethical considerations in crafting compelling ad campaigns and the responsibilities of advertisers in maintaining integrity and transparency. The Ethics of Direct Response Advertising offers a thought-provoking analysis of the ethical implications and moral responsibilities in direct response marketing.
$9.16
The Ethics of Direct Response Advertising book probes into the ethical boundaries of direct response advertising tactics. It examines the ethical nuances of persuasive messaging, consumer manipulation, and behavioral targeting in advertising campaigns. With a critical perspective on advertising ethics, this book navigates the ethical dilemmas faced by marketers in driving immediate consumer actions. Explore the ethical considerations in crafting compelling ad campaigns and the responsibilities of advertisers in maintaining integrity and transparency. The Ethics of Direct Response Advertising offers a thought-provoking analysis of the ethical implications and moral responsibilities in direct response marketing.
The Ethics of Direct Response Advertising book probes into the ethical boundaries of direct response advertising tactics. It examines the ethical nuances of persuasive messaging, consumer manipulation, and behavioral targeting in advertising campaigns. With a critical perspective on advertising ethics, this book navigates the ethical dilemmas faced by marketers in driving immediate consumer actions. Explore the ethical considerations in crafting compelling ad campaigns and the responsibilities of advertisers in maintaining integrity and transparency. The Ethics of Direct Response Advertising offers a thought-provoking analysis of the ethical implications and moral responsibilities in direct response marketing.The Ethics of Direct Response AdvertisingHello
Format: Paperback
Publication Year: 2023
Language: English
Edition: First Edition
Publisher: PS Publishing
Topics Covered:
advertising tactics
behavioral targeting
consumer manipulation
direct response advertising
ethics
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USA & Canada: 3-6 days
UK & Europe: 2-4 days
Japan: 3-5 days
Australia: 2-6 days
Rest of the world: 5-14 days
Return Policy:
30 Days free return policy if item is the wrong item or damaged.