$9.16
The Evolution of Advertising Technology traces the historical development and technological advancements that have revolutionized the advertising industry. This comprehensive book delves into the evolution of advertising platforms, from traditional media to digital channels, and the impact of technology on consumer engagement. Explore the key milestones and innovations that have shaped the evolution of advertising technology and transformed marketing strategies. From programmatic advertising to personalized content, this book examines the role of data analytics and AI in optimizing ad campaigns and targeting audiences effectively. Discover the convergence of creativity, technology, and consumer behavior in redefining the advertising landscape. Dive into the future trends and disruptive technologies that will drive the next wave of innovation in advertising technology.
$9.16
The Evolution of Advertising Technology traces the historical development and technological advancements that have revolutionized the advertising industry. This comprehensive book delves into the evolution of advertising platforms, from traditional media to digital channels, and the impact of technology on consumer engagement. Explore the key milestones and innovations that have shaped the evolution of advertising technology and transformed marketing strategies. From programmatic advertising to personalized content, this book examines the role of data analytics and AI in optimizing ad campaigns and targeting audiences effectively. Discover the convergence of creativity, technology, and consumer behavior in redefining the advertising landscape. Dive into the future trends and disruptive technologies that will drive the next wave of innovation in advertising technology.
The Evolution of Advertising Technology traces the historical development and technological advancements that have revolutionized the advertising industry. This comprehensive book delves into the evolution of advertising platforms, from traditional media to digital channels, and the impact of technology on consumer engagement. Explore the key milestones and innovations that have shaped the evolution of advertising technology and transformed marketing strategies. From programmatic advertising to personalized content, this book examines the role of data analytics and AI in optimizing ad campaigns and targeting audiences effectively. Discover the convergence of creativity, technology, and consumer behavior in redefining the advertising landscape. Dive into the future trends and disruptive technologies that will drive the next wave of innovation in advertising technology.The Evolution of Advertising TechnologyHello
Format: Paperback
Publication Year: 2023
Language: English
Edition: First Edition
Publisher: PS Publishing
Topics Covered:
advertising technology
AI
data analytics
evolution
marketing strategies
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