Explore the intersection of psychology and sustainability in 'The Psychology of Sustainable Behavior - Nudging Towards Greener Choices'. This book delves into the psychological strategies that can promote environmentally friendly behaviors and choices. Understand the cognitive processes and social influences that shape individual decisions towards sustainability. Discover how subtle nudges and behavioral interventions can encourage greener choices in everyday life. Gain insights into the psychology of motivation and behavior change in the context of sustainability. Learn how to harness the power of psychology to create a more sustainable future.The Psychology of Sustainable Behavior – Nudging Towards Greener ChoicesHello