Navigating the digital landscape of brand reputation management, this book unravels the strategic role played by social media in shaping consumer perceptions and brand narratives. By dissecting social media strategies and online engagement tactics, the book highlights the transformative power of digital platforms in building and safeguarding brand reputation. Through a lens of authenticity and audience engagement, readers are guided through the nuances of social media management and crisis communication, witnessing the impact of strategic online presence on brand equity. With a focus on brand identity and digital storytelling, this book offers a comprehensive perspective on the pivotal role of social media in modern brand management.The Role of Social Media in Brand Reputation ManagementHello