Challenge conventional perceptions with 'The Semiotics of Gender in Advertising - Perception and Gender Roles'. This book explores the complex interplay of gender, identity, and representation in advertising, shedding light on the semiotic codes that shape our understanding of gender roles. Dive into the realm of visual rhetoric and uncover how advertising constructs and reinforces gender stereotypes through semiotic strategies. Explore the nuances of gender representation in advertising and critically analyze the impact of visual communication on societal perceptions of gender. Question traditional gender norms and decode the semiotic language of advertising to reveal the underlying messages that influence our perceptions.The Semiotics of Gender in Advertising – Perception and Gender RolesHello