Guerrilla Marketing
Introduction
Guerrilla Marketing
Guerrilla marketing is a marketing strategy that focuses on unconventional, low-cost, and creative tactics to promote a product or service. It was first coined by Jay Conrad Levinson in his 1984 book "Guerrilla Advertising". The term "guerrilla" refers to the use of unconventional tactics, similar to guerrilla warfare, to achieve a goal. In the case of guerrilla marketing, the goal is to create buzz and generate attention for a brand or product without spending a large amount of money on traditional advertising methods.
History of Guerrilla Marketing
The concept of guerrilla marketing can be traced back to the 1960s when businesses started to use unconventional tactics to promote their products. However, it was not until the 1980s that the term "guerrilla marketing" was coined by Jay Conrad Levinson. He believed that small businesses with limited budgets could compete with larger companies by using creative and unconventional marketing strategies.
In the 1990s, with the rise of the internet, guerrilla marketing took on a new form. Companies started to use viral marketing, which relies on social media and other online platforms to spread a message quickly and effectively. This allowed for a wider reach and lower costs compared to traditional marketing methods.
Types of Guerrilla Marketing
There are various types of guerrilla marketing tactics that businesses can use to promote their products or services. These tactics can be classified into four main categories: ambient, ambush, viral, and stealth marketing.
Ambient Marketing
Ambient marketing involves placing advertisements or promotional materials in unconventional locations or situations. This can include using street art, graffiti, or stickers to promote a product. The goal of ambient marketing is to surprise and engage the audience in unexpected ways.
One famous example of ambient marketing is the "Red Bull Stratos" campaign. In 2012, Red Bull sponsored a skydiving event where Felix Baumgartner jumped from the edge of space, breaking the sound barrier. The event was live-streamed on YouTube and generated over 52 million views, creating a huge buzz for the brand.
Ambush Marketing
Ambush marketing involves a brand capitalizing on a major event or campaign without being an official sponsor. This tactic is often used by smaller companies to gain exposure and compete with larger brands. Ambush marketing can be controversial, as it can be seen as taking advantage of another brand's efforts.
One famous example of ambush marketing is during the 2012 London Olympics when Nike, a non-sponsor, released an ad campaign featuring athletes sponsored by their brand. This caused controversy as Adidas was the official sponsor of the Olympics.
Viral Marketing
Viral marketing involves creating content that is highly shareable and can spread quickly through social media and other online platforms. This type of marketing relies on word-of-mouth and user-generated content to promote a brand or product.
An example of viral marketing is the "Ice Bucket Challenge" campaign by the ALS Association. The campaign involved people pouring a bucket of ice water over their heads and challenging others to do the same or donate to the ALS Association. The campaign went viral and raised over $115 million for the organization.
Stealth Marketing
Stealth marketing involves promoting a product or service without the audience realizing they are being marketed to. This can include product placement in movies or TV shows, or using influencers to promote a product without explicitly mentioning it.
A famous example of stealth marketing is when Apple paid to have their products featured in the hit TV show "Modern Family". The characters were seen using Apple products throughout the show, creating subtle but effective advertising for the brand.
Benefits of Guerrilla Marketing
Guerrilla marketing offers several benefits for businesses, especially those with limited budgets. Some of the key benefits include:
- Low cost: Guerrilla marketing tactics are often low-cost or even free, making it accessible for small businesses with limited budgets.
- Creative and unconventional: Guerrilla marketing allows for creativity and out-of-the-box thinking, which can help a brand stand out in a crowded market.
- High impact: With the potential to go viral, guerrilla marketing can have a high impact and reach a wider audience compared to traditional marketing methods.
- Engaging: Guerrilla marketing tactics are often engaging and interactive, which can create a memorable experience for the audience.
Challenges of Guerrilla Marketing
While guerrilla marketing can offer many benefits, it also comes with its own set of challenges. Some of the main challenges include:
- Risk of backlash: Some guerrilla marketing tactics can be controversial and may receive backlash from the audience or other brands.
- Legal issues: Ambush marketing, in particular, can lead to legal issues if a brand is seen as infringing on another brand's intellectual property or sponsorship rights.
- Difficult to measure ROI: As guerrilla marketing relies on unconventional tactics, it can be challenging to measure the return on investment (ROI) and determine its effectiveness.
- Requires creativity and planning: Guerrilla marketing requires a high level of creativity and planning to be successful, which can be a challenge for some businesses.
Examples of Successful Guerrilla Marketing Campaigns
There have been many successful guerrilla marketing campaigns over the years. Here are a few notable examples:
1. Coca-Cola's "Happiness Machine"
In 2010, Coca-Cola installed a vending machine at a university campus that dispensed free cans of Coke, flowers, pizza, and even a 6-foot sub. The machine also played music and had a camera that captured the reactions of the students. The video of the "Happiness Machine" went viral and received over 5 million views on YouTube.
2. IKEA's "Pee Ad"
In 2019, IKEA released an ad in a Swedish magazine that doubled as a pregnancy test. If the reader was pregnant, the ad would reveal a discounted price for a crib. This creative and unconventional ad received widespread attention and was featured in various news outlets.
3. Airbnb's "Van Gogh's Bedroom"
In 2016, Airbnb recreated Van Gogh's famous painting "The Bedroom" and listed it as a rental on their website. The room was available for $10 a night and included a private tour of the Art Institute of Chicago. This campaign generated a lot of buzz and showcased the unique experiences that Airbnb offers.
4. KitKat's "No Wi-Fi" Bench
In 2016, KitKat installed benches in Amsterdam that blocked Wi-Fi signals. The benches had a sign that read "Disconnect here and reconnect with the people around you". This campaign highlighted the brand's slogan "Have a break, have a KitKat" and encouraged people to take a break from their devices and enjoy a KitKat instead.
Guerrilla marketing is a creative and unconventional marketing strategy that can help businesses stand out and generate buzz without spending a large amount of money. With the rise of social media and the internet, guerrilla marketing has evolved and continues to be an effective tactic for promoting products and services. However, it is important for businesses to carefully plan and consider the potential risks and challenges before implementing a guerrilla marketing campaign.
Key Elements of Guerrilla Marketing
Guerrilla Marketing
Introduction
Guerrilla marketing is a marketing strategy that focuses on unconventional and low-cost tactics to promote a product or service. It is often used by small businesses and startups with limited budgets, but can also be utilized by larger companies looking to create buzz and stand out from their competitors. The term "guerrilla" refers to the use of unconventional tactics, similar to guerrilla warfare, to achieve a goal.
History of Guerrilla Marketing
The concept of guerrilla marketing was first introduced by Jay Conrad Levinson in his 1984 book "Guerrilla Advertising." Levinson, a marketing expert, believed that traditional marketing methods were becoming less effective and more expensive. He proposed the idea of using unconventional tactics to reach a target audience and create a memorable impact.
Since then, guerrilla marketing has evolved and expanded to include various forms of marketing, such as guerrilla PR, guerrilla advertising, and guerrilla promotions. It has become a popular strategy for businesses of all sizes, with the rise of social media and digital marketing making it easier to reach a wider audience.
Key Principles of Guerrilla Marketing
There are several key principles that guide guerrilla marketing strategies:
- Creativity: Guerrilla marketing relies on out-of-the-box thinking and unconventional tactics to capture the attention of the target audience.
- Low Cost: As the name suggests, guerrilla marketing is a low-cost strategy that utilizes creativity and resourcefulness rather than a large budget.
- Unconventional Tactics: The use of unconventional tactics, such as flash mobs, street art, and viral videos, is a key element of guerrilla marketing.
- Targeted Audience: Guerrilla marketing campaigns are designed to reach a specific target audience, rather than a broad demographic.
- Memorable Impact: The goal of guerrilla marketing is to create a lasting impression on the target audience, leading to increased brand awareness and customer engagement.
Types of Guerrilla Marketing
There are various types of guerrilla marketing tactics that businesses can utilize to promote their products or services. Some of the most common types include:
Ambush Marketing
Ambush marketing is a type of guerrilla marketing that involves a company or brand capitalizing on a major event or campaign without being an official sponsor. This tactic is often used by smaller companies to gain exposure and compete with larger, more established brands.
Street Marketing
Street marketing, also known as street advertising, involves promoting a product or service in public spaces, such as sidewalks, parks, and public transportation. This type of guerrilla marketing is often eye-catching and interactive, using creative displays and installations to capture the attention of passersby.
Experiential Marketing
Experiential marketing, also known as engagement marketing, focuses on creating a memorable experience for the target audience. This can include events, stunts, or interactive campaigns that allow consumers to engage with the brand in a unique and memorable way.
Viral Marketing
Viral marketing involves creating and sharing content that is highly shareable and likely to go viral on social media. This can include videos, memes, or other types of content that are entertaining, informative, or controversial.
Grassroots Marketing
Grassroots marketing involves targeting a specific community or group of individuals through word-of-mouth, local events, and community involvement. This type of guerrilla marketing is often used by small businesses to build a loyal customer base and create a strong presence in their local area.
Glossary
Here are some key terms related to guerrilla marketing:
| Term | Definition |
|---|---|
| Unconventional | Not based on or conforming to what is generally done or believed. |
| Flash Mob | A group of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a brief time, then disperse. |
| Viral | Relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one Internet user to another. |
| Experiential | Involving or based on experience and observation. |
| Grassroots | Involving the common people as a whole; not limited to or by elite or minority groups. |
| Ambush Marketing | A marketing strategy in which a company or brand capitalizes on a major event or campaign without being an official sponsor. |
| Street Marketing | A type of guerrilla marketing that involves promoting a product or service in public spaces, such as sidewalks, parks, and public transportation. |
| Engagement Marketing | A marketing strategy that focuses on creating a memorable experience for the target audience. |
| Word-of-Mouth | Oral or written communication that involves sharing information about a product or service with others. |
| Loyalty | A strong feeling of support or allegiance towards a brand or company. |
Examples of Successful Guerrilla Marketing Campaigns
Here are some notable examples of successful guerrilla marketing campaigns:
The Blair Witch Project
In 1999, the independent horror film "The Blair Witch Project" utilized a guerrilla marketing campaign to promote its release. The filmmakers created a website and fake documentary footage to make the film seem like a real-life event, leading to widespread buzz and interest in the movie.
Red Bull Stratos
In 2012, Red Bull sponsored a record-breaking skydiving jump by Felix Baumgartner. The event was live-streamed and promoted through social media, creating a viral marketing campaign that generated millions of views and increased brand awareness for Red Bull.
Spotify's "Year in Music"
In 2015, Spotify launched a personalized "Year in Music" campaign that created individualized playlists for each user based on their listening habits. The campaign was highly shareable and generated a lot of buzz on social media, leading to increased user engagement and brand loyalty.
KitKat's "Have a Break" Bench
In 2010, KitKat placed benches in public spaces with the slogan "Have a Break" written on them. The benches were designed to look like a KitKat bar, and people were encouraged to take a break and share photos on social media. This campaign was highly successful in creating brand awareness and promoting the idea of taking a break with a KitKat.
Guerrilla marketing is a creative and cost-effective strategy that can be utilized by businesses of all sizes to promote their products or services. By utilizing unconventional tactics and targeting a specific audience, companies can create a memorable impact and stand out from their competitors. With the rise of social media and digital marketing, guerrilla marketing has become even more accessible and effective in reaching a wider audience. As such, it is a valuable tool for businesses looking to increase brand awareness and engage with their target audience.
Careers in Guerrilla Marketing
Careers in Guerrilla Marketing
Guerrilla marketing is a unique and unconventional form of marketing that relies on creativity, imagination, and low-cost tactics to promote a product or service. It is a non-traditional approach that challenges the traditional methods of marketing and advertising. With the rise of digital media and the increasing competition in the market, guerrilla marketing has become a popular strategy for businesses to stand out and make a lasting impression on their target audience.
What is Guerrilla Marketing?
Guerrilla marketing was first introduced by Jay Conrad Levinson in his book "Guerrilla Advertising" in 1984. It is a marketing strategy that uses unconventional and low-cost tactics to promote a product or service. The term "guerrilla" is derived from the military term, which means using unconventional tactics to achieve a goal. Similarly, guerrilla marketing uses unconventional tactics to create a buzz and generate interest in a product or service.
The main goal of guerrilla marketing is to create a memorable and impactful experience for the target audience. It is not about the size of the budget, but rather the creativity and effectiveness of the tactics used. Guerrilla marketing campaigns often rely on word-of-mouth and social media to spread the message and create a viral effect.
Careers in Guerrilla Marketing
As guerrilla marketing continues to gain popularity, the demand for professionals with expertise in this field has also increased. Here are some of the careers in guerrilla marketing:
1. Guerrilla Marketer
A guerrilla marketer is responsible for creating and executing guerrilla marketing campaigns for a product or service. They need to have a strong understanding of the target audience and come up with creative and impactful ideas to reach them. They also need to have excellent communication and networking skills to collaborate with other professionals and businesses to execute the campaign successfully.
Guerrilla marketers need to be highly creative, resourceful, and have a keen eye for detail. They should also be able to think outside the box and come up with innovative ideas to grab the attention of the target audience. A degree in marketing, advertising, or communications is usually required for this role.
2. Social Media Manager
Social media has become an integral part of guerrilla marketing campaigns. A social media manager is responsible for managing and creating content for social media platforms to promote a product or service. They need to have a strong understanding of different social media platforms and their algorithms to create engaging and shareable content.
Social media managers also need to have excellent communication skills and be able to interact with the target audience effectively. They should also be able to analyze data and track the success of the campaign. A degree in marketing, communications, or digital media is usually required for this role.
3. Event Coordinator
Events are a popular tactic used in guerrilla marketing campaigns. An event coordinator is responsible for planning and executing events that align with the brand and its message. They need to have excellent organizational and project management skills to ensure the event runs smoothly.
Event coordinators also need to have a creative mindset and be able to come up with unique and engaging ideas for the event. They should also have strong communication skills to collaborate with other professionals and businesses to make the event a success. A degree in event planning, marketing, or communications is usually required for this role.
4. Graphic Designer
Visuals play a crucial role in guerrilla marketing campaigns. A graphic designer is responsible for creating eye-catching and impactful visuals that align with the brand and its message. They need to have a strong understanding of design principles and software to create high-quality graphics.
Graphic designers also need to be able to work under tight deadlines and be able to adapt to different styles and concepts. They should also have excellent communication skills to understand the client's needs and collaborate with other professionals to create a cohesive campaign. A degree in graphic design or a related field is usually required for this role.
5. Content Writer
Content is a crucial element of guerrilla marketing campaigns. A content writer is responsible for creating engaging and persuasive content that aligns with the brand and its message. They need to have excellent writing skills and be able to adapt their writing style to different platforms and target audiences.
Content writers also need to have a strong understanding of SEO and be able to optimize their content for search engines. They should also be able to work under tight deadlines and collaborate with other professionals to ensure the content aligns with the overall campaign. A degree in journalism, communications, or marketing is usually required for this role.
Guerrilla marketing offers a unique and exciting career path for individuals who are creative, resourceful, and have a passion for marketing. With the increasing competition in the market, businesses are turning to guerrilla marketing to stand out and make a lasting impression on their target audience. As the demand for guerrilla marketing professionals continues to grow, it is an excellent time to explore a career in this field.
Tools Used in Guerrilla Marketing
Tools, Diagrams and Document Types used in sector of Guerrilla Marketing
Introduction
Guerrilla marketing is a marketing strategy that uses unconventional methods to promote a product or service. It is often used by small businesses with limited budgets, as it is a cost-effective way to reach a large audience. In this sector, there are various tools, diagrams, and document types that are used to create successful guerrilla marketing campaigns. These tools and techniques help businesses to stand out from their competitors and create a buzz around their brand. In this wiki, we will discuss the most commonly used tools, diagrams, and document types in the sector of guerrilla marketing.
Tools used in Guerrilla Marketing
There are several tools that are used in guerrilla marketing to create effective campaigns. These tools are often low-cost and can be easily implemented by small businesses. Some of the most commonly used tools in this sector are:
- Social Media: Social media platforms such as Facebook, Twitter, and Instagram are powerful tools for guerrilla marketing. They allow businesses to reach a large audience and create a buzz around their brand. Social media also allows for interactive and engaging campaigns, which can help businesses to stand out.
- Street Art: Street art is a popular tool in guerrilla marketing, as it is eye-catching and can create a strong visual impact. Businesses often use street art to promote their products or services in a creative and unconventional way.
- Flash Mobs: Flash mobs are a fun and attention-grabbing way to promote a product or service. They involve a large group of people performing a choreographed routine in a public place. Flash mobs can create a buzz around a brand and generate a lot of social media attention.
- Stickers and Posters: Stickers and posters are low-cost tools that can be used to promote a brand in public spaces. They can be placed in strategic locations to attract the attention of potential customers.
- Experiential Marketing: Experiential marketing involves creating a memorable experience for customers. This can include events, pop-up shops, or interactive installations. Experiential marketing allows businesses to engage with their target audience and create a strong emotional connection with their brand.
Diagrams used in Guerrilla Marketing
Diagrams are visual representations of data or information. In guerrilla marketing, diagrams are often used to convey a message or tell a story in a creative and engaging way. Some of the most commonly used diagrams in this sector are:
- Infographics: Infographics are a popular tool in guerrilla marketing, as they are visually appealing and easy to understand. They combine text, images, and data to tell a story or convey a message. Infographics can be used to educate customers about a product or service, or to showcase the benefits of a brand.
- Mind Maps: Mind maps are diagrams that visually represent ideas and concepts. They are often used in guerrilla marketing to brainstorm ideas and plan campaigns. Mind maps allow businesses to organize their thoughts and come up with creative and innovative ideas.
- Flowcharts: Flowcharts are diagrams that show the flow of a process or system. They are often used in guerrilla marketing to explain a complex idea or process in a simple and easy-to-understand way. Flowcharts can be used to guide customers through a product or service, or to showcase the benefits of a brand.
- Venn Diagrams: Venn diagrams are used to show the relationships between different sets of data. They are often used in guerrilla marketing to compare and contrast products or services, or to highlight the unique selling points of a brand.
Document Types used in Guerrilla Marketing
In addition to tools and diagrams, there are also various document types that are used in guerrilla marketing. These documents are often used to plan and execute successful campaigns. Some of the most commonly used document types in this sector are:
- Marketing Plans: Marketing plans are documents that outline the goals, strategies, and tactics of a marketing campaign. They are essential in guerrilla marketing, as they help businesses to stay organized and focused on their objectives.
- Press Releases: Press releases are documents that are used to announce news or events related to a brand. They are often used in guerrilla marketing to generate media coverage and create a buzz around a product or service.
- Case Studies: Case studies are documents that showcase the success of a product or service. They are often used in guerrilla marketing to provide evidence of the effectiveness of a campaign and to attract potential customers.
- Event Proposals: Event proposals are documents that outline the details of an event, such as the theme, location, and budget. They are essential in experiential marketing, as they help businesses to plan and execute successful events that will engage their target audience.
- Creative Briefs: Creative briefs are documents that provide a detailed description of a marketing campaign. They are used to guide the creative team and ensure that the campaign aligns with the brand's objectives and messaging.
Glossary - Key Terms Used in Guerrilla Marketing
Guerrilla Marketing Glossary
Introduction
Guerrilla marketing is a marketing strategy that focuses on unconventional and low-cost tactics to promote a product or service. It is often used by small businesses or startups with limited budgets, but can also be utilized by larger companies to create buzz and stand out from competitors. This glossary will provide definitions and explanations of key terms related to guerrilla marketing.
Terms
1. Guerrilla Marketing
Guerrilla marketing is a marketing strategy that uses unconventional and low-cost tactics to promote a product or service. It often involves creating a buzz or surprise element to attract attention and stand out from competitors.
2. Ambush Marketing
Ambush marketing is a type of guerrilla marketing where a company or brand tries to associate itself with a major event or another brand's marketing campaign without paying for official sponsorship. This can be seen as a form of "ambushing" the event or campaign.
3. Buzz Marketing
Buzz marketing is a type of guerrilla marketing that focuses on creating a buzz or excitement around a product or service. This can be done through word-of-mouth, social media, or other unconventional tactics.
4. Viral Marketing
Viral marketing is a type of guerrilla marketing that relies on social media and other online platforms to spread a message or promote a product or service. The goal is to create content that is highly shareable and can quickly reach a large audience.
5. Street Marketing
Street marketing is a type of guerrilla marketing that takes place in public spaces, such as streets, parks, or public transportation. It often involves creative and eye-catching displays or interactions with the public to promote a product or service.
6. Experiential Marketing
Experiential marketing is a type of guerrilla marketing that focuses on creating a memorable and interactive experience for consumers. This can include events, pop-up shops, or other immersive experiences that allow consumers to engage with a product or service.
7. Stealth Marketing
Stealth marketing is a type of guerrilla marketing that involves promoting a product or service without explicitly revealing that it is an advertisement. This can include product placement in movies or TV shows, or using influencers to subtly promote a product.
8. Flash Mob
A flash mob is a type of guerrilla marketing where a group of people suddenly gather in a public place to perform a choreographed routine or activity. This can create a sense of excitement and surprise, and can be used to promote a product or service.
9. Sticker Bombing
Sticker bombing is a type of guerrilla marketing where stickers with a brand or product logo are placed in public spaces, such as on street signs or buildings. This can help increase brand visibility and create a sense of curiosity among passersby.
10. Graffiti Marketing
Graffiti marketing is a type of guerrilla marketing that involves using graffiti or street art to promote a product or service. This can be a controversial tactic, but can also attract attention and create a sense of edginess around a brand.
11. Product Sampling
Product sampling is a type of guerrilla marketing where free samples of a product are distributed to consumers in public spaces. This can help create a positive association with the product and encourage people to try it.
12. Guerilla PR
Guerrilla PR is a type of guerrilla marketing that focuses on generating media coverage and publicity through unconventional and attention-grabbing tactics. This can include stunts, events, or other creative strategies to get the attention of journalists and media outlets.
13. Reverse Graffiti
Reverse graffiti is a type of guerrilla marketing where a stencil is used to create a design or message by cleaning a dirty surface, such as a sidewalk or wall. This can create a striking visual and can be used to promote a product or service.
14. Pop-Up Shop
A pop-up shop is a temporary retail space that is set up in a unique or unexpected location. This can be a form of guerrilla marketing as it creates a sense of exclusivity and urgency for consumers to visit and purchase products.
15. Influencer Marketing
Influencer marketing is a type of guerrilla marketing that involves partnering with influential individuals on social media to promote a product or service. This can help reach a targeted audience and create a sense of authenticity for the brand.
16. Street Team
A street team is a group of individuals who are hired to promote a product or service in public spaces. This can include handing out flyers, samples, or engaging with the public to create buzz and increase brand awareness.
17. Ambient Advertising
Ambient advertising is a type of guerrilla marketing that uses everyday objects or environments to promote a product or service. This can include using sidewalks, park benches, or other public spaces to display advertisements or messages.
18. Green Marketing
Green marketing is a type of guerrilla marketing that focuses on promoting environmentally-friendly products or services. This can include using sustainable materials in advertisements or hosting eco-friendly events to attract environmentally-conscious consumers.
19. Product Hijacking
Product hijacking is a type of guerrilla marketing where a company or brand uses a popular or trending product or event to promote their own product. This can be seen as a form of "hijacking" the attention and popularity of another brand or event.
20. Street Art Advertising
Street art advertising is a type of guerrilla marketing that involves using street art or murals to promote a product or service. This can create a visually striking display and can attract attention from passersby.
21. Mobile Billboards
Mobile billboards are a type of guerrilla marketing where advertisements are placed on trucks or other mobile vehicles and driven around in public spaces. This can help reach a larger audience and create a sense of novelty for the advertisement.
22. Guerilla Film Marketing
Guerrilla film marketing is a type of guerrilla marketing that uses unconventional tactics to promote a movie or TV show. This can include stunts, flash mobs, or other creative strategies to generate buzz and attract viewers.
23. Street Furniture Advertising
Street furniture advertising is a type of guerrilla marketing that uses public benches, bus shelters, or other street furniture to display advertisements. This can help reach a targeted audience and create a sense of surprise and novelty for the advertisement.
24. Wild Posting
Wild posting is a type of guerrilla marketing where posters or flyers are placed in public spaces, such as on walls or street poles. This can help reach a large audience and create a sense of curiosity and intrigue for the advertised product or service.
25. Brand Activation
Brand activation is a type of guerrilla marketing that focuses on creating a memorable and interactive experience for consumers to engage with a brand. This can include events, pop-up shops, or other immersive experiences that help create a positive association with the brand.
26. Reverse Product Placement
Reverse product placement is a type of guerrilla marketing where a product is placed in a popular or trending TV show or movie without the brand's knowledge or permission. This can create a sense of surprise and can generate buzz for the product.
27. Street Performance
Street performance is a type of guerrilla marketing where performers or actors are hired to promote a product or service in public spaces. This can create a sense of entertainment and can attract attention from passersby.
28. Pop-Up Event
A pop-up event is a temporary event or experience that is set up in a unique or unexpected location. This can be a form of guerrilla marketing as it creates a sense of exclusivity and urgency for consumers to attend and engage with the brand.
29. Street Art Installations
Street art installations are a type of guerrilla marketing that uses large-scale art installations in public spaces to promote a product or service. This can create a visually striking display and can attract attention from passersby.
30. Reverse Graffiti Advertising
Reverse graffiti advertising is a type of guerrilla marketing where a stencil is used to create a design or message by cleaning a dirty surface, such as a sidewalk or wall. This can create a striking visual and can be used to promote a product or service.
Guerrilla marketing is a creative and unconventional approach to marketing that can help businesses stand out and attract attention in a crowded marketplace. By utilizing tactics such as ambush marketing, viral marketing, and street marketing, companies can create buzz and generate interest in their products or services without breaking the bank. This glossary has provided definitions and explanations of key terms related to guerrilla marketing, and can serve as a helpful resource for understanding this unique marketing strategy.
